Digital Marketing Digital marketing differs from traditional marketing because it uses digital technologies to create, deliver and measure the impact of marketing campaigns. Digital technologies allow marketers to reach consumers through various channels, including online advertising, email newsletters, social media platforms, and mobile apps. Businesses can use digital markets to track how customers interact with their products. This information can help businesses improve customer engagement and drive more sales leads or conversions. Traditional Marketing The marketing method performed without using the Internet is known as traditional marketing . This is a strategy that has been used for decades to promote business. This method includes print media, billboards, television, radio, magazines, and flyers. It was one of the best ways to convey your message to the consumers. But it is an expensive way of marketing, and you can not analyze the nature and number of the audience.